Oncrawl is the technical SEO platform that helps marketers make better and smarter SEO based decisions. It has won many industry awards including the US, EU and MENA Search Award 2019. Needless to say, OnCrawl is the leading technical solution for SEO.
The competition in Western Europe and North American is fierce in OnCrawl's industry. Even if the company is ranking well for most of the competitive keywords, they could improve their lead acquisition with paid search.
Establishing a funnel strategy
Like most B2B brands, the funnel from an awareness stage to closing a lead is not a simple as a straight arrow. We began working closely with the OnCrawl team to map the bottom of the funnel and how Google Ads would be integrated.
Training and creating a best-in-class account structure
Step by step we created the account according to the strategy outlined above and trained the OnCrawl team. This gave OnCrawl the ability to conduct their own campaign creation and account management on a regular basis.